Arizona’s housing market is shifting, with more buyers than ever considering new construction. According to Zillow’s 2025 report, 82% of buyers explore new builds, yet many still purchase resale homes due to myths about cost, quality, or location. For Realtors, this is an opportunity to step in, educate clients, and position listings competitively.
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Custom Home Builder Marketing in Arizona: 5 Proven Ways to Attract High-End Buyers
Arizona’s luxury housing market is evolving fast, and custom home builders who want to attract high-end buyers need more than beautiful properties. From professional architectural photography that highlights craftsmanship to strategic social media campaigns that reach affluent audiences, marketing has become just as important as design. In this blog, we’ll break down five proven ways Arizona custom home builders can elevate their brand, connect with serious buyers, and command top dollar in today’s competitive market.
Read MoreGilbert’s $1 Billion Ranch Project: What Arizona Realtors Need to Know Now
Gilbert’s $1 billion Ranch development just secured final approval, unlocking a massive wave of industrial, retail, and residential growth in the East Valley. For Arizona realtors, this isn’t just another project—it’s a market-shifting opportunity. From 3 million square feet of industrial space to 729 new multi-family units, The Ranch is expected to generate over $1.5 billion annually once complete. Realtors who understand the scale and timing of this project can better guide clients looking to invest, relocate, or expand in Gilbert’s booming market.
Read MoreNew Tax Law Shake-Up: What Arizona Construction Firms and Real Estate Pro's Need to Know
Arizona realtors working with builders and developers need to stay on top of how federal tax changes impact construction timelines, costs, and investment strategies. This timely blog breaks down how the latest tax legislation—including 100% bonus depreciation, permanent QBI deductions, and the higher SALT cap—can influence everything from project budgeting to marketing new construction homes. Whether you're representing custom home builders in Scottsdale or tracking multifamily development in Mesa, these tax shifts could affect your clients’ bottom line—and your ability to close deals.
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